Selling products or standardised services is the oldest and most common form of business model, however, within architecture it is a rare bird. How, as architects, can we deliver our services via a product-based business model? By rethinking our scope, can we provide a better product for our clients and the built environment? Can we make good architecture more accessible to a wider market?

Presentations from companies operating innovative product business models: Andrew Beharrell of Pollard Thomas Edwards, Carl Turner of Carl Turner Architects and Nigel Ostime of Rational House.

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